Samsung spent a staggering $10.2 billion on marketing last year

Samsung's marketing budget overshadows most manufacturers' revenues.

Samsung isn't one to shy away from spending extravagant sums of money to market its products, and we've seen a lot of that last year for the Galaxy S7, S7 edge, and the Gear 360. There was that building-sized billboard for the S7 in Russia, Lil Wayne's Samsung Pay advert, endorsements from Casey Neistat, Karlie Kloss, and many more.

According to a report on South Korea's Yonhap News, Samsung spent a total of $10.2 billion (11.5 trillion won) on marketing last year. That included $3.9 billion (4.4 trillion won) toward advertisements, a 15% increase from 2015.

A bulk of that money went toward promoting the S7 and S7 edge, and Samsung is expected to continue its "aggressive marketing strategies" this year as well — it's already at it. The company's South Korean rival LG also saw a 21.4% increase in its marketing spend last year to $1.1 billion (1.3 trillion won).