Sony's much loved XM4 headphones have never been cheaper

Prices have never been lower than today's super Black Friday Sony WH-1000XM4 deals and this is an incredible opportunity to save some serious dough on what many consider to be the best headphones money can buy right now. The US seems to be getting some absolutely massive discounts as a range of retailers have just knocked $100 off the MSRP of $350. Paying just $249 for these stunning noise-canceling headphones is a steal and likely to be the best price you'll see all year. Over in the UK, multiple stores have slashed the price by £100 to just £249.

Most retailers offer the XM4 headphones in black, silver (more like off-white, to be honest), and a lovely new blue color. Check out today's best prices automatically pulled in from the best retailers above.

Priced at $350/£350 before reductions, they're certainly a premium piece of kit and we did see a lot of retailers recently put them back up to full price, but considering the newly-reduced prices are cheaper than the old deals in most places, we're totally fine with that. Given the exceptional audio quality and improved noise-canceling, they really are a pair of headphones you'll adore for years. We use them for commuting, working, and casual use in-between. They're that comfortable, and the 30-hour battery life won't have you irritably reaching for a recharge in the middle of a workday. Even the best wireless earbuds continue to disappoint with their batteries compared to the best wireless headphones. That, and a fully-realized soundscape with zero compromises. So yes, we like them a lot, as you can see with our detailed Sony WH-1000XM4 review.

We've regularly seen them knocked down to $278 regularly over the last 12 months but today's prices of $249 are something else. If prices do go up though, we'd advise holding out for a return of the $278 deal at least as it's never been far away of late.

Where will the best Black Friday Sony WH-1000XM4 deals be?

It would seem that Sony unleashes similar discounts at multiple retailers whenever the Sony WH-1000XM4 deals go live. If you just miss it at one store, chances are you'll be able to get it at one of the others below. Look out for any bundled extras, though, such as portable chargers. You get a nice carry case for the headphones as standard anyway, so don't be swayed by bundles with an extra one.

• Amazon: This is where we spotted that insane $248 price recently
• Best Buy: Regularly slashes prices and offers in-store pickup
• Walmart: Price matches and often has discounted refurbished options too
• Crutchfield: Doesn't compete as often but one to watch

When are the Black Friday Sony WH-1000XM4 deals?

Black Friday 2021 officially takes place on Friday, November 26 this year. But if you've got your heart set on a pair of Sony WH-1000XM4 headphones (and why wouldn't you?), then we'd be keeping your eye out much sooner. We're not talking about while you're dozing off laden with turkey on Thanksgiving, but throughout November and from Monday, Nov. 22 on, especially since most retailers have a 'Black Friday week' nowadays.

If you see the $278 price tag come along, that's a great Sony WH-1000XM4 deal, albeit one we regularly see throughout the year. $248 was spotted not more recently though, so that's you're all-time low benchmark if you insist on never paying more than the cheapest ever price — as deal lovers, we totally get that. MSRP is for normies.