Prime Day 2018 kicks off July 16 with over a million deals spanning 36 hours

Things are about to get crazy.

Amazon has announced that Prime Day 2018 will be taking place on July 16 and will feature 36 hours packed with over a million deals you won't want to miss. In 2017, the company held a 30-hour event, so this year will have an extra 6 hours of fun, and the deals are actually starting right now with $100 off the Echo Show and more.

Additionally, Amazon will be offering discounts to those using its desktop Assistant app and the camera feature in its mobile app.

The company states that there will be over a million deals that come and go through the event, and we know there is no way you'll be able to keep up with all of that. Our friends at Thrifter will be covering every waking second of the event, so be sure to follow them on Twitter to see all the best deals as they happen.

We already have a bunch of great content available to help you ensure that you're ready to maximize your savings on the big day, so check all of that out now. You'll also want to make sure you're signed up for our Prime Day newsletter to have all the latest news, leaked deals, and more delivered right to your inbox.

Looking for a little extra money to spend on Prime Day? We have giveaways running in the U.S., UK and Canada. Each region is giving away three Amazon gift cards to help you treat yourself to something nice on the big day.